Guio is a Brazilian startup that connects the largest network of technicians to businesses looking to reduce tech support costs.

In 2020, while working at Matilha, we had the opportunity to work with them to build everything from branding and naming to product design.

We started the project with in-depth research resulting in a 120-page report, with insights, strengths, and weaknesses of their product idea.

With these insights, we designed the brand and its visual elements, making it ready to work on a digital product.